-FINAL DESIGNS & PROCESS-

-LOGO DESIGNS-

-POSTER DESIGNS-

White Rabbit original advertisement / poster design
Final poster design

First of all, the typography was too thin therefore I drew it with thicker brushstrokes. Second, the pink address does not really match well with the beige background, so I’ve changed it into a pale orange colour. Third, I have added the lace print to the background since I find the background to be a little plain.

Final poster design

I wanted to incorporate the tea set photo in the poster so I did a few tries.

Initial idea
Refinement: Included rabbit illustrations + changed the font
Experimenting with different background
Final poster design
Before refinement
The rabbit heads on the top was too much so I did some adjustments

The background of the poster was a bit simple, therefore I’ve incorporated the lace print in order to add texture. I did a few tries but ended up liking the first one best.

-MENU DESIGNS-

White Rabbit’s original menu
Initial menu cover design
Improvement
Refined version (misspelt “rabbit” as “rabbt”)
Final cover design with correct spelling

The contents of the menu

-PRODUCT DESIGNS-

Photoshopped my designs on paper bags and t-shirt mockups
My designs on paper tags, booklet and photo frame mockups

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