Today we did a lecture on forming an interesting project outline statement for the portfolio.
–WHAT IS A PROJECT STATEMENT-
A project statement is a brief paragraph outlining my project concept. It should be a short paragraph (around 100-150 words) that explains my project concept and relates to the project brief. It should be placed after my contents page in my portfolio, before the images of my development work. It should include my reasons as to why I have chosen this project in connection to the project brief as well as an explanation of my design concept.
–STRUCTURE OF A PROJECT STATEMENT-
- Introduction of my project
- An explanation of reasons why I have chosen this building/shop/product
- Discussion of my concepts / theme within my designs
- Discussion of problems that I wanted to resolve in my designs
SENTENCE STARTERS
- The (aim / goal / purpose) of my project was to (investigate / explore / discover)…
- My designs (question / examine / reflect / analyse ) upon the concept of… because I wanted to (communicate / convey / illustrate)…
-MY FINAL PROJECT STATEMENT-
“It’s always tea-time.” – Lewis Carroll, Alice in Wonderland.
My project aims to re-brand The White Rabbit Teahouse located here in Nottingham City Centre. My designs reflect upon the concept of teatime, since I wanted to disseminate the old English custom of having afternoon tea, to promulgate the delight and euphoria as well as indulge oneself in a little bit of British tradition. I wish the public would dedicate an hour or so, to savor and relax through the ceremony known as afternoon tea. As the hustle and bustle of urban life gets overwhelming at times, I hope to ease off the pressure from being an urbanite, to escape from the hectic lifestyle and come to the wonderland. My designs pursue to retrieve the charisma and elegance of teatime for the community.
Based on my observation, the following essentials could be further enhanced:
-Logo, typography and graphics
-Interior design (e.g. wallpapers)
-Advertising and promotion (e.g. posters, boards, signs)
-Include a broader variety of merchandise and products for sale
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