-MIMICRY-

MIMICRY is a principle that refers to imitating properties of either plants / animals / environment / organisms / objects etc in order to convey a message or concept. It could also improve the functionality and usability of a design.

I would like to create a design that is a bit subtle, laid back and modern but still look elegant and classy.

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It was my first time writing with a fountain pen, I actually really enjoyed it and had lots of fun writing in different font styles.

The top one was inspired by the V&A logo / serif font. The rest were inspired by handwritten fonts and calligraphy.

I was inspired by the V&A logo by Alan Fletcher in 1989. To me, the use of serif font is a representative of elegance, simplicity and longevity – the major attributes of Fletcher’s logo. The serif font is classy and timeless. The design of the logo is very simplistic, at the same time very effective in its intent. For such a historically influential museum that commemorates art and design, it needed a logo that was recognisable straight away and associated with the museum. The typeface gives a sophisticated and elegant vibe to the overall logo design which reflects the Victoria and Albert museum’s overall image. The V&A logo is very effective as it seizes the essence of the Victoria and Albert museum’s historical culture.

-FONTS RESEARCH-

SERIF → A font with small projections at the end {Used for: Headings / Sub-headings / Body text / Logos}

SANS SERIF → Without serif {Used for: Headings / Sub-headings / Body Text / Logos​}

SCRIPT ​→ Looks to be handwritten {Used for: Headings / Sub-headings / Logos​}

IMAGE LIST:

Victoria & Albert Museum. (n.d.). Sources for the study of marketing in the V&A Archive. https://www.vam.ac.uk/__data/assets/pdf_file/0003/259914/Marketing.pdf.

Victoria & Albert Museum. (2016). V&A Podcast – Branding the Museum. http://www.vam.ac.uk/content/articles/v/v-and-a-podcast-branding-the-museum/.

iDevie. (2016). A Comprehensive Guide to Typography Basics. https://idevie.com/tutorials/a-comprehensive-guide-to-typography-basics.