– PROJECT OUTLINE –

I would like to re-brand an independent small business in Nottingham City Centre called the “White Rabbit Teahouse”. I have never seen posters, advertisements, promotions of any sort here in Nottingham regarding this teahouse, therefore I would like to promote this vintage styled teahouse to the public. I would redesign the logo, create posters and merchandise and possibly redo the menu, website and the exterior of the shop. I would be incorporating the historical and classical aspect of Nottingham and create something modern.

I will be doing some primary research: visiting the White Rabbit Teahouse and other teahouses around Nottingham, taking photographs of typography, logos, product designs and advertisements, collecting flyers, booklets and magazines. For secondary research, I will be researching on William Morris and Alphonse Mucha, check the White Rabbit Teahouse website and their social medias.

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I would be incorporating some of my interests (Alice in Wonderland, William Morris’ and Alphonse Mucha’s designs, afternoon tea, lace, animals and flowers) with my pathway choice (graphic design) and Nottingham to analyse and generate ideas in my project. I love the historical Victorian architectures here in Nottingham, for instance the Theatre Royal, Council House, train station as well as Wollaton Hall. I could also visit the Lace Market. The animals I’ve encountered are fascinating too, such as squirrels and deers are something that is not common in my home country. I find the English teahouses and afternoon tea sets delightful as well. I would like to merge these three elements of Nottingham with my interests and pathway choice in my project.

I will be sketching, experimenting with colours, textures, mediums and materials, assembling collages, print-making (maybe in this case for logos, backgrounds or patterns) and Photoshop editing. I would need photographs of the teahouse and its logo and collect flyers, booklets and magazines for my mood board.